Shahzar Shuja

Growth marketer for SaaS and e-commerce. I grow organic traffic with SEO, then turn that traffic into signups and customers.

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Shahzar Shuja
Shahzar Shujashahzar.me

Shahzar Shuja: Growth Marketer, SEO & CRO #1

7+ years leading SEO-led organic growth, conversion optimization and full-funnel strategy for SaaS and e-commerce brands. Currently SEO Manager at Ideas Private Limited.

+300%organic traffic
+60%visitor to signup
550customers in a year

About

Portrait of Shahzar Shuja

I've spent over seven years in growth marketing across SaaS and e-commerce, specializing in SEO-led organic growth, conversion optimization and full-funnel marketing strategy.

My work sits between marketing, SEO and development. I translate data into a plan the whole team can act on, then track it through to rankings, signups and revenue.

  • CurrentlySEO Manager, Ideas Private Limited
  • FocusSEO, CRO, full-funnel growth
  • IndustriesSaaS, e-commerce, services
  • Based inKarachi, Pakistan
  • LanguagesEnglish, Urdu

Results

Outcomes from campaigns and programs I've led or built.

  • 300%

    Organic website traffic growthThrough SEO-led content and technical work

  • 60%

    Lift in visitor-to-signup conversionA/B testing and CRO

  • 550

    New customers in one yearCombined organic and paid acquisition

  • 188%

    Growth from a single Black Friday campaignDelivering 107 leads

  • 150%

    Traffic increase from a multilingual siteLaunched a localized version of the website

  • 30%

    Longer sessions and higher customer lifetime valueBoth metrics up 30%

  • 35%

    Pinterest engagement growthPlus 31% on Instagram through targeted campaigns

  • 60%

    Organic traffic growth for freelance clientsSEO and WordPress work, 2018 to 2021

Experience

From freelance WordPress builds to leading SEO strategy across regions.

  1. SEO Manager

    Ideas Private Limited

    • Lead SEO strategy for e-commerce brands across multiple regions plus a service-based website, driving organic visibility and revenue.
    • Run technical SEO audits, keyword research and on-page content optimization to improve rankings and conversions.
    • Partner with developers and marketing teams to resolve technical issues and improve site performance.
    • Execute link-building and off-page strategies while tracking organic traffic, rankings and conversion metrics.

  2. Assistant Marketing Manager

    Social Champ

    • Set and executed marketing strategy and OKRs aligned with company growth goals, overseeing campaigns across channels and managing budget.
    • Ran A/B tests for CRO to lift engagement and conversions; conducted competitor analysis to surface trends and opportunities.
    • Built content strategy in partnership with SEO to grow organic reach and engagement.
    • Directed customer acquisition and retention strategy using customer data analysis.
    • Delivered performance reporting to optimize ROI across campaigns; coordinated with developers on site maintenance.

  3. SEO Specialist

    Social Champ

    • Developed and refined SEO strategy, turning performance data into ongoing optimizations.
    • Conducted keyword research and competitor analysis to find new growth opportunities.
    • Optimized mobile and desktop experiences for SEO performance.
    • Built high-quality backlinks through outreach and strategic partnerships.

  4. SEO & WordPress Developer

    Freelance

    • Implemented SEO strategies that increased organic traffic by 60% for client sites.
    • Diagnosed and resolved technical SEO issues to improve performance and visibility.
    • Developed custom WordPress themes and plugins, and migrated sites to WordPress with better speed and UX.

Skills & tools

The stack I use day to day.

  • SEO
  • Google Ads
  • WordPress
  • HTML & CSS
  • Analytics
  • E-commerce
  • CRO
  • Basic design
SEO & research
Ahrefs, Semrush, Moz, KWFinder, Screaming Frog, Google Trends
Analytics
Google Analytics, Search Console, Mixpanel, Heap
Paid & CRO
Google Ads, Google Optimize, Amplitude, Clarity
Email & automation
Mailchimp, Snov.io, Mautic
CMS
WordPress, Shopify, WooCommerce, Webflow, Wix, Squarespace, Weebly
Design & editing
Illustrator, Premiere, After Effects, Canva, Camtasia
Team & PM
Slack, Zoom, Trello, Asana, Jira

Certifications & recognition

Ongoing learning, and a few moments along the way.

Certifications

  • SEO CertifiedHubSpot
  • SEOUC Davis
  • Advanced Google AnalyticsGoogle
  • Google Tag Manager FundamentalsGoogle
  • Semrush SEO ToolkitSemrush
  • Front End DeveloperMeta
  • Ecommerce StoreShopify
  • Prompt EngineeringVanderbilt University
  • Content & Email Marketing

Recognition & education

  • Star Performer, Q1 and Q4 2022Social Champ
  • Invited guest speakerILMA University
  • Selected attendeeP@SHA ICT Awards, Disrupt+92, Slush'D, ICTN Asia
  • GraduatedUniversity of Karachi

Let's talk growth

Open to SEO and growth marketing roles, consulting and freelance projects.

[email protected]
Phone / WhatsApp+92 336 2261124
LocationKarachi, Pakistan
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